| Platform Examples | Dukan, EcWid, Shopify lite | Squarespace, Wix, Shopmatic, Shopify | Open cart, Magento, Prestashop, Woocommerce | CommerceUp , Shopify plus, Bicommerce Enterprise, CommerceTools | Magento enterprise, salesforce, SAP Hybris |
| Suited For | Freelancers, Entrepreneurs, Small Medium businesses | Freelancers, Entrepreneurs, Small Medium businesses, Small Brands | Development companies, Small Medium and Large businesses | Brands and enterprises | Enterprises |
| Pros | - Easy to use
- Quick to launch store presence
- Hosted Software
| - Easy to use
- Faster to launch
- Simple and user friendly theme to customize with limitations
| - Freedom to customize and scale
- Good for scalable projects if you know tech already
| - Freedom to customize and scale with fast mobile first experience
- Choose hosted software with multi tenancy or host on your own cloud
- Mix of DIY and open Source with Integrated plugins and open APIs architecture
- Latest technology with Mobile Apps support
- Industry specific addons
- Native Multi lingual, multi store, multi currency support
- Direct developer team and account manager support
| - Freelancers, Entrepreneurs, Small Medium businesses
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| Cons | - Not ideal for brands
- Very limited scalability, features & customization
- No customization
- No integrations or open APIs
- Support through app, email
| - Limited with templates
- Dependent on plans and multiple plugins
- Experts agency are also needed for customization and consulting
- Pay for transactions
- Support through app, email. You may need to hire additional development company otherwise
| - Limited with templates to customize
- Dependent on tech team
- Dependent on paid plugins
- Need army of developers to manage and scale
| - Not suitable for very small businesses or freelancers
- Code is still closed and not open for other developers currently
| - May not be suitable for very small businesses
- Very high on cost
- Need detailed knowledge and expertise to use
- Big investment of time and money in development
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